Diversity Is About Voices Outside Being Heard

From Jeff Jarvis:

Laura Washington writes in the Sun-Times that journalism's mirror is cracked:

When the journalism profession looks in the mirror, it doesn't like what it sees.

It sees a public turned off by the news -- news of a never-ending succession of our journalistic crimes from plagiarism to fabrication; squabbles over anonymous sources; half-hearted mea culpas, and just-plain-old screw-ups. It sees a profession in crisis....

When readers and viewers look into the mirror that is our media, they don't see themselves. A recent report by Columbia's own Project for Excellence in Journalism found that in the last 17 years, Americans have "come to see the press as less professional, less moral, more inaccurate, and less caring about the interests of the country." Surveys taken between 1985 and 2002 reveal the proportion of Americans who view news organizations as "highly professional" declined from 72 percent to 49 percent. Those who considered news organizations "moral" fell from 54 percent to 39 percent. And news consumers who "thought the press got the facts straight" fell from 55 percent to 35 percent.

Joe Six-Pack doesn't read the newspaper over his morning eggs and coffee anymore. The couch potatoes are furiously clicking off the nightly news. Readers and viewers see the media as an elitist bunch that neither live nor reflect their reality. The news honchos who have the most sway over writing and producing the news are mostly white men over 50....

Whoa about there. I was fine until she turned this into a quota thing... and that's not just because I am a white man over 50 (not that there's anything wrong with that, right?). She falls into newsroom-think: that diversity is about the colors of the people you see inside the newsroom. No, diversity is about the voices and views outside and whether they are heard. They are beginning to be heard online, because they can be, so why do they need to go inside the newsroom? No, it's up to the newsroom to listen to what is happening outside its walls.

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