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Aug 14, 2006



I liked Chicos for ages, still wear a lot of their casual clothes. But they started marketing to the 50 somethings instead of the 40 somethings, and now their clothes are garbage, all rayon and junk instead of the good cottons and natural fabrics they had before.

I've tried Anthropologie, but it's a little young for me, so I'm still without a real favorite store.

It's difficult being an in-betweener....


Great Article! Are you interested in other types of marketing?


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