I actually like the small-is-the-new-big (and related less-is-more) meme, and am looking forward to Inc. editor Bo Burlingham's new book, Small Giants, just featured in the this February Inc.
The Devil's advocate in me mouths off:
Is simply shooting for small or less sufficient?
Actually Burlingham's book appears to be about greatness - without worrying and preoccupying yourself as you go about resultant size or extrinic measures of worth - be it big or small.
No bird soars too high,
if he soars with his own wings. - William Blake
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