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Sep 23, 2005


Niti Bhan


Just noticed the link you have for the conference is and that is incorrect. just fyi, I think it's a .org


Melanie Swan

I wasn't conveying that I think spirituality is a negatively connotated term, just it seems that's the way many people react to it. Unfortunately it seems few have matured to your open questioning mindset and therefore other words like fulfillment could be used as tools to communicate effectively with this audience.

Btw, I enjoyed your remarks on the BlogHer panel. (Just listened to the Audio file) Its wonderful to have more female-based web & audio content as a result of BlogHer.


Evelyn Rodriguez

Niti, You're right. I thought by now I'd memorized the URL. It is

Melanie, I totally understood your point in terms of reaching the largest possible audience. I think if people react to the word "spiritual" in a way that shuts them off to listening further, then it may be negative. Heck, I'll say it was negative for me at some point in my past. Then it got to point where I had no clue what it meant - too amorphous and vague. And in C++ language, I guess it's what is known as an overloaded term. I'm just not sure it makes sense to market to a segment that is already closed to the service/product regardless of the wording. I suppose that's the gist of Seth Godin's book, All Marketers are Liars. Market to those that are open and ready for your worldview.

What do others think? Is "spiritual" as a word a murky, ambiguous or eye-raising term?

Evelyn Rodriguez

Mulling more. I'm really thinking there is a large "enough" audience that would be open to a spiritual perspective (whether I call it that or call it something else it wouldn't take them too long to realize that it is that) in Bay Area & NYC. If I shied away from the term, they would then wonder about where I was at myself - too afraid and risk-averse to be simply straightforward, direct, and open? And I would turn away people that were looking for a grounded spiritual offering? These are questions, I'm asking.

Evelyn Rodriguez

Replying to an email question, the words "hard and serious" the way I meant it is that spiritual path is ardent and committed without requiring you to hold belief you earn your way "there" through the intensity of your struggle, your ascetism, your dourness, your poverty, etc.

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