Natural Not Imitative

Imagine then a dancer who, after long study, prayer and inspiration, has attained such a degree of understanding that his body is simply the luminous manifestation of his soul; whose body dances in accordance with a music heard inwardly, in an expression of something out of another, profounder world. This is the truly creative dancer; natural but not imitative, speaking in movement out of himself and out of something greater than all selves. - Isadora Duncan

I already spoken of the fallacy in studying and copying other's case stories. For instance, the established beverage companies tried emulating upstart Red Bull's tactics with little success:

Ultimately, Coke, Pepsi and A-B [Anheuser-Busch] have entered the energy drink category by attempting to mimic Red Bull’s tactics. Although they got a lot of the particulars correct, they couldn’t copy the spirit of Red Bull. – Alex Wipperfurth, Brand Hijack

And whom did Red Bull copy? No one.

Natural not imitative: That's the objective of the Dwelve process - whether you are coming up with a unique angle to a business model, marketing strategy or contemplating a life transition.

Comments

[Johnnie Moore]

Spot on. We use the word original as if it means new, or innovative, or different. But what about thinking of it as "from the origin"... ie true to us, being ourselves and NOT trying to be something else.