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« An Invitation to Purpose-Driven Marketing | Main | Who Says Apple Is Hottest Brand in the World? »

Feb 01, 2005


Troy Worman

Excellent post! First you must discover your reason for being. Only then can you build an authentic brand.

tom willerer

I think that we as people were created with a purpose and thus are always searching for it - no matter if we understand our searchings as such or not. Our purpose is not - to make more money, acquire things, etc. It is about relationships. With our creator, with fellow humans, and with the world around us.

In the same way a brand's purpose is not about making money, acquiring customers, etc. It is about relationships. Why is the Internet seeing explosive growth - relationships. Why are bloggers getting so much press - relationships.

It's all about relationships.

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