Harvard Business Review: Blogs Influence What People Think, Do, Buy

My favorite quote from the February 2005 Harvard Business Review's recognition of blogs as one of the "25 Breakthrough Ideas of 2005":

Traditional media and [Internet media] dot-coms need marketers as much as - often more than - marketers need them. The same can't be said of blogs.

I'm encouraged that the HBR article definitely recognizes blogs as a different animal from other media. Here's more:

For years, the media on the Internet looked a lot like the media off the Internet...

The blogosphere's rule are very different from those of traditional media or dot-coms. In the blogosphere, as in the open-source movement, social recognition matters more than financial gain. Bloggers are driven by a desire to share their ideas and opinions with anyone who cares to tune in. That enhances their credibility, making them more attractive to marketers...

Corporate marketers must deal with bloggers differently from the way they deal with traditional media. First, they must realize that the blogosphere is not just a place in which to advertise; it is a medium in which to participate...

[Aside: Hmmm, that makes me wonder if I should clip and send this story to these folks. I just received a long form letter 'Briefing Request' in my inbox from totally irrelevant business to Crossroads Dispatches readers - not that they even tried to find an angle that fit - letting me know they would conveniently be in my area in March (yippee):

Evelyn              , we'd like to meet you and see where we might be able to serve as a source for future articles and offer some possible story ideas for your readers.  If you'd like to have a one-on-one briefing, we'd like to get on your calendar right now.]

The grassroots media will not replace big media any more than online commerce destroyed brick-and-mortar businesses. But the blogosphere will soon take its rightful place as a full-fledged media branch, demanding attention from marketers and advertisers... Blogs are the most conversational of all forms of media, and marketers can't afford to be left out of the talk.

Comments

[#nbhiortn[fgbtrtuh]]

lHnmzxOsql insanity workout dvd
iFbxiyNqgs insanity beachbody
pGtdytIiga insanity dvd

[Scoornbocrinc]

mppuj fitflop eiwrz fitflop singapore ufpmp fit flop dfxvf fitflop sg lkfas http://fitflopsghotsale.info/ ounhd fitflop bzoaj fitflop singapore gnzgs fitflops bxfym fitflop shoes vzbon http://fitflopshoessg.info/ kbajn fitflop ebnyq fitflop singapore bcrpb fitflop sale dauee fitflops clearance mjqcj http://fitflop.smchillel.org/ obxwp ugg boots sale uk zjozv ugg boots sale qncbb ugg handbags ytfse ugg shoes xkmja ugg classic okbzm ugg boots classic jgjyq classic cardy uggs jlvxo wholesale ugg agizt http://cheapbootsuk.almlet.org/ etmos fitflop azpti fitflop singapore nhnhn fitflop sale singapore fkawa fit flop sale gcfvi http://sgfitflopsale.info/