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« Speaking of Compelling Writing | Main | A Dose of Humility: Adopting a Personal Tone, Being a Conduit in Blogs, Business and Life »

Jan 18, 2005

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jbr

not only in marketing, but the bane of all corporations is the lack of passion and feeling for the work performed. i posit that the most successful corporations have the least amount of workers with a lack of feeling or high levels of frustration with their bosses/job satisfaction.

for something so obvious, it seems many companies fail to grasp that a passionate, engaged workforce is critical to the success of a company. along those lines, a company looking for a marketing/advertising company should ask about the people within the agency and their beliefs before talking about any marketing/branding concepts. if the person gleans that the agency lacks passion, then it's time to move on.

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