"For centuries, we have attempted communication 'downward'. This however, cannot work, no matter how hard and how intelligently we try. It cannot work, first, because it focuses on what we want to say. It assumes, in other words, that the utterer communicates. There can be no communication if it is conceived as going from 'I' to 'thou.' Communication works only from one member of 'us' to 'another.'" - Peter Drucker, legendary management consultant (via FusionBranding: How to Forge Your Brand for the Future, by Nick Wreden)
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Now Reading
Keith Ferrazzi: Who's Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success--and Won't Let You Fail
Started to read this in the bookstore, and got hooked. The 1st business book I've read in probably 4 years.Adyashanti: The End of Your World: Uncensored Straight Talk on the Nature of Enlightenment
Re-reading as I found my copy left behind at my Mom's. Really grok it much deeper than I did two years ago. Priceless if you think you are "struggling" in non-abiding awakening.M. Scott Peck: The Different Drum: Community Making and Peace
Just started, but compelled by the model of moving from pseudo-community (where everyone is fake nice) to a true community where no one is trying to change anyone else; and collaboration truly flourishes.Michael Scott: The Alchemyst: The Secrets of the Immortal Nicholas Flamel
Just checked out of library. Adore fantasy, fairy tales, and myth. And when the jacket said that Michael Scott was an authority on mythology and folklore, I was hooked. Plus I still have designs on writing my own mythic tale down soon.Steven Johnson: Where Good Ideas Come From: The Natural History of Innovation
Really intrigued by the title. Fabulously diverse in examples. If you ever felt like a square in round world, this book will make you sing for joy because that's what life is about--growing, moving, evolving.... The book is much stronger for being in Science section and not restricted to business innovation alone.
Crossroads Reads
- William Irwin Thompson: Darkness and Scattered Light
Lewis Hyde: The Gift: Creativity and the Artist in the Modern World (Vintage)
- Mel Ziegler: The Republic of Tea : Letters to a Young Zentrepreneur
Geshe Michael Roach: The Diamond Cutter : The Buddha on Managing Your Business and Your Life
Rosamund Stone Zander: The Art of Possibility: Transforming Professional and Personal Life
Anthony De Mello: Awareness: A De Mello Spirituality Conference in His Own Words
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Aug 19, 2004
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Hi Evelyn,
The Drucker quote on this post was a great springboard for me to correlate with the current marcom 2.0 phenomenon and how Drucker was way ahead of his times and classical in his views. I was glad to have stumbled upon the quote via your blog. Thanks.
Posted by: Mario Sundar | May 29, 2006 at 04:31 PM