A snippet from one of my answers to the questions which all Global PR Blog Week participants are asked to answer...
PR is about leveraging influence and disseminating messages. Blogs and other participatory media are as well ...but there are a few twists. I just got off a plane departing from SFO where I had been chatting with a fellow American whom works for a French pharmaceutical. We were discussing the various cultural nuances in the manner that business is conducted between the two countries. Business is business, right? PR is PR, right? While I may understand how negotiations works in U.S.; it's a slightly different animal in Korea or Italy or Brazil. It would be wise to brush up and be prepared. In much the same way, companies and professional communicators should learn the nuances, customs and values of the blogosphere to be effective (and oftentimes not offend!) Just because the term "media" is bandied about doesn't mean it's the same thing.
See all questions and my answers here.
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