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« A Life Enlarged: A Story A Day #5 | Main | The Big Duh »

Jun 23, 2004

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Yvonne DiVita

Maybe brands are taking over lives. Have you read, "No LOGO" by Naomi Klein? This book is an illuminating look at how brands have taken over our lives. As she notes in the book, concerts by rock stars aren't "See the Rolling Stones" events anymore, they're "live action advertising" such as the 1997 'Bridges to Babylon Tour' sponsored by Tommy Hilfiger, where Mick Jagger and Sheryl Crow both wore Hilfiger outfits. Hmmmm....thought provoking, no?

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