Artisan Journalism & Marketing Project Link Blog

Adrianna Huffington Huffs On Celebrity-Studded Blog

LOL Funny Bonus (yeah, bonus upfront. Eat dessert first): Guardian's parody blog From Doc Searls: In A Boldface Name Invites Others to Blog With Her, Katherine Q. Seelye snarks at blogging in both her opening paragraphs:

LOS ANGELES, April 23 - Get ready for the next level in the blogosphere.

Arianna Huffington, the columnist and onetime candidate for governor of California, is about to move blogging from the realm of the anonymous individual to the realm of the celebrity collective.

We're anonymous here, she (and therefore the Times) says. We operate at "levels," none of which (so far) are the "next level" (up, right? where else?) occupied by celebrities.

Note that crapping on what 8 million bloggers have already done isn't Arianna's game:

Having prominent people join the blogosphere, Ms. Huffington said in an interview, "is an affirmation of its success and will only enrich and strengthen its impact on the national conversation." Among those signed up to contribute are Walter Cronkite, David Mamet, Nora Ephron, Warren Beatty, James Fallows, Vernon E. Jordan Jr., Maggie Gyllenhaal, Arthur M. Schlesinger Jr., Diane Keaton, Norman Mailer and Mortimer B. Zuckerman.

The game is Seelye's.

Why We Buy the Celeb Story

Why we buy the celebrity story…according to Seth Godin it's part of the "lie" (All Marketers Are Liars is his new book). Snippet:

So, otherwise rational and intelligent men spend hundreds or thousands of dollars extra to buy a watch endorsed by a fictional character controlled by anonymous film producers and embodied by an actor. Because it makes them feel good. They buy the story.

http://blog.sethgodin.silkblogs.com/Do-you-believe-Paris.4207.entry

Real Celebs or Real People Blogging for MLB?

Could MLB have guys like Derek Jeter blog? Or will it be blogs by baseball nuts like me. (Apparently…. its going to be both!)  -

From Om Malik's blog: http://www.gigaom.com/2005/04/21/major-league-baseball-six-apart-deal-in-the-works/