Customer Empathy: So Obvious

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March 03, 2004

So Obvious

Kicking off this blog by just digging in...

I was looking for the microcontent post in Joi Ito's blog for some research I'm doing when I read this snippet from a comment by Corbett Wall:

Do you ask a record company exec where the latest music is coming from? No way. You ask some kids in the scene. They know because they breathe it. It's the same for this kind of tech stuff. You have to play with it to know what's really going on. And eventually people will bank it, but by that time we'll be doing something else already.

Posted by Evelyn Rodriguez on March 03, 2004 at 10:19 AM in Customer Culture | Permalink

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Customer Empathy

The missing ingredient in marketing is empathy with the customer. Understanding your customer from their point of view - their window on the world. Get inside the mind of your customer! Musings on empathetic market research, marketing, product development, innovation.

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March 03, 2004

So Obvious

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