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« All Good Things Come to An End, or Shift Happens | Main | I'm A Visionary, Not a Revolutionary »

Nov 16, 2006

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Pieter

Welcome, said the world to the young woman, and smiled with sheer warmth and embrace.
There you are, she replied in wonderment. I've searched and searched... And she saw her fading imageries of shadow make way for purple-glowing panorama's and valleys of truth and knowledge. A myriad mysteries saluted her in astonishing reality.

David Wolfe

Evelyn,

You said, "Ultimately branding, to me, is about congruity, perhaps harmony."

I'd like to share with you and you readers a word that describes what you're talking about: concinnity. It's an ancient English noun meaning "a skillful blending of the parts creating an elegant harmony."

I use the term in Firms of Endearment (of which I of course am a co-author) to describe companies that have mastered the stakeholder relationship management business model through which the well being of all stakeholders -- not just stockholders -- is addressed in balanced fashion to achieve concinnity in the economic ecosystem in which the company works.

Best,

David

Evelyn Rodriguez

Pieter, Lovely. Simply lovely. Thank you. One day I hope we'll break bread and share fruit at a farmer's market somewhere.

David, Looking forward to the new book (you know I LOVED Ageless Marketing, but want to remind others). I'm a wordie, so thanks for concinnity. I looked up & see it applies to writing & literary harmony too.

concinnity \kuhn-SIN-uh-tee\, noun:
1. Internal harmony or fitness in the adaptation of parts to a whole or to each other.
2. Studied elegance of design or arrangement -- used chiefly of literary style.

Concinnity comes from Latin concinnitas, "elegance; harmony of style," from concinnus, "well put together; pleasing, on account of harmony and proportion."

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