Rare, if ever, that I've called a corporate blog a work of art. Most honestly bore me. But I'm highly impressed by Bento Box. My impression of BzzAgent from their first corporate blog was it was a highly controversial arena (word-of-mouth buzz marketing) to be launching such an incredibly transparent no-holds-barred blog.
Naked, you could say. (Patrick, Robert Scoble's teenage son said he fielded questions from school buddies about his dad's porn book. The business blogging tome is titled Naked Conversations.) Fresh blood, Ginsberg could say. Refreshing, I say.
Here's three reasons I find it delectable:
- Tom Parker, a local writer and instructor in Palo Alto, once said that memoir and fiction writing plays with time. One can stretch five minutes into fifty pages or squeeze fifty years into five paragraphs. Well, blogging is a different animal. Time marches fairly linearly on a reverse-chronological time-stamped blog. I've wondered about the linearity of time and how to unhinge from it on a blog. I've wondered how to play with space, rather than time, via a blog. I've wondered how to experiment with an art installation using a blog. And so I had to smile when I got an email announcing the Bento Box. "Think part Blog, part art
show, part essay, part media experience," they said. Aha, great minds think alike ;-)
- How many companies you know hire two artists-in-residences and allow them simply observe untethered the inner workings of a corporation and then freely express their observations online? None come readily to my mind except BzzAgent. I mean one of the early sketches/posts had a dangling penis forgodsakes! And they still didn't squelch the artist on his second penis portrayal either (or is the plural penii, anyhow you'll have to search yourself to find that post).
- "For the next twelve fortnights (24 weeks, or 168 days, or 4,032 hours), The Bento Box will be open for dining." Limited edition. This season only. It's just me probably, but I adore limited edition. I prefer hand-cranked-one-of-a-kind-never-to-be-repeated because there's plenty more creativity where that came from over cookie-cutter-mass-produced lets-churn-this-cash-cow-out until we're all bored to tears. Plus I like how they slying unveil burlesque-style the 168-day installation: "Each business day, another piece of the box will be available for
Like CEO Dave Balter said, "All good things come to an end." Amen to that.
Okay, that's just a few reasons. I'll be sharing conversation tidbits from my chat with Dave as I promised over the next week.