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« John Steinbeck, Grapes of Wrath and Thundering Inspiration | Main | Inspiration, or Perhaps We Can Start By Saying What It Is Not »

Sep 28, 2006

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Comments

Jay Sennett

Thank you for this post.

I've recently published a book as well as started a micropublishing company. Your words remind that slow is better.

I'd rather have twenty-five committed readers than five hundred who are not!

Kind regards,
Jay

adrian chan

Evelyn,
I just had this thought -- that slow marketing inverts the relationship of transaction to relatioship.

Regular marketing: relations are built over time through transactions (sales)

Slow marketing: transactions (sales) result over time from relationship

Would that make sense? The shift of focus from making a sale to maintaining a relationship makes sales the result of relationships, not the cause of relationships.

It's pre-capitalist, really. In pre-modern times, before society was organized according to functional value, economic relations were subordinate to social relations.

Goffman has a concept of "open states of talk". I use it all the time as a way of discussing social software/online community (which to me are "talk systems" that facilitate "open states of talk").

In an open state of talk, talk is not episodic (opening, middle, conclusion), but is kept open. I think that's the kind of relationship brands would like to have with us: open, ongoing, called up at any point when there's something to be bought or sold. The problem is the relationship is one way, really.

Interesting issue: extent to which marketing can really be modeled on talk/conversation (versus, for example, mass media advertising image propagation/propaganda...)

cheers,
adrian

m

slow travel will be the next luxury

try www.seat61.com and www.freighter.com for slow more enviormentally friendly ways to travel. Also do you know The Idler Magazine?

Carmine Coyote

Slow Leadership is a movement for everyone who wants to act on the knowledge that work is about more than economics and getting and spending.

You might like to check out the website at http://www.slowleadership.org. It reflects much of the thinking that went into this excellent post.

Eric Eggertson

I found this post via Andrea Weckerle's PR blog, and am glad I did.

Unlike a lot of our friends, we still do family dinners almost every evening, Sunday dinner is an institution that is only cancelled once in a long while.

It's our little way of slowing down our lives for a few minutes each day. The payoff in relationships and calm is amazing!

feeboshal

I most certainly enjoyed reading this post.

A few years back I read an excellent book discussing the issue of slow time called The Clock of the Long Now: Time and Responsibility. It was a very informative. It was quite interesting to note that electronic media and media on CD-ROMs and DVDs do not have a long life. Words on paper tend to last a very long time. Obviously, words and metal or in stone have a much longer lifespan. I personally enjoy traveling to the Caribbean because they have a much different concept of time than do my fellow Americans. It is very instructive to note that both concepts of time can be useful depending on the circumstance.

steven davies

That is a wonderful idea:) slow travel will be the next step and I think it is the right way:)

Geir Berthelsen

It is not a well know fact that it was The World Institute of slowness that came up with the term slow travel back in 1999. The idea was of course influenced by slowfood. When The World Institute of Slowness came up with the term slow travel in 1999, It recognized that slow travel can be done in many ways but it should always be done in a way that fights the “mood” of always being in a hurry.
The World Institute of Slowness,which are the organization behind slowplanet. Slowplanet’s mission is to ‘show the way to a life form that is based on the good values coming with slowness, and consequently fight the need for always being in a hurry.’ Slowplanet are involved in every facet of everyday life, from slowbusiness, slowshopping, slowtravel, slowideas, slowfashion, slowdesign, slowgarden etc. In order to fight fastness.
Regards Geir Berthelsen The World Institute of Slowness

Mesothelio

The shift of focus from making a sale to maintaining a relationship makes sales the result of relationships, not the cause of relationships.

Monavie

The idea was of course influenced by slowfood. When The World Institute of Slowness came up with the term slow travel in 1999, It recognized that slow travel can be done in many ways but it should always be done in a way that fights the “mood” of always being in a hurry.

bath and body

The World Institute of Slowness came up with the term slow travel in 1999, It recognized that slow travel can be done in many ways but it should always be done in a way that fights the “mood” of always being in a hurry. they will be helpful.

Denim

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