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Aug 14, 2006

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Listed below are links to weblogs that reference Anthropologie: We Spend Money on Experience, Not Marketing:

» Anthropologie: We Spend Money on Experience, Not Marketing from noturnonred.org - thoughts on the retail industry, visual merchandising, customer service, and good design
Great read over at Crossroad Dispatches entitled Anthropologie: We Spend Money on Experience, Not Marketing. It is a very good look at what seperates Urban Outfitters Anthropologie from other stores in the same segment from a few different pers... [Read More]

Comments

donna

I liked Chicos for ages, still wear a lot of their casual clothes. But they started marketing to the 50 somethings instead of the 40 somethings, and now their clothes are garbage, all rayon and junk instead of the good cottons and natural fabrics they had before.

I've tried Anthropologie, but it's a little young for me, so I'm still without a real favorite store.

It's difficult being an in-betweener....

Joseph

Great Article! Are you interested in other types of marketing?

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