Many people ask me what my blog is about, but I never look it at that way. I always had in mind who my blog is for.
A free 800-CEO-READ gift certificate for the book of your choice is yours (up to $30 value, plus additional shipping) for the most captivating on-target description of who this blog is intended for and why you keep coming back. It's not that I don't know who my intended audience is, but it's entirely possible that it doesn't match my actual audience - and anyway, I'd love to hear your thoughts in your own words. (Leave contest entries in the comments below.)
I'd also like your view because I'm toying with some changes and new directions. For starters, I'm thinking of splitting off the participatory marketing and related marketing posts (i.e. ones around product is a conversation, marketing precedes product conception and innovation, and engaging in a continuous feedback loop with customers) into its own, ahem, more professional, blog and drill into the "build better product" discussion. I think this means that some of the more thought-leadership type posts specific to marketers would leave this blog, while the broader nuanced posts around what makes people tick, meaning, dialogue, relationships etc. would still remain here. Basically I'm making this blog more welcoming for folks that don't live, eat, breathe marketing and aren't intimately tied to where it's headed.
So I think that frees up this blog up to go another layer deeper below the surface. This is a fascinating observation - big hint - that John Winsor makes as he goes about writing his next book on innovation. (BTW, I mentioned that his first book is my fav marketing book last year. I only just noted yesterday he has a blog.)
A defining insight from these interviews is that companies (and individuals within those companies) would do well to focus on being innovative on a day-to-day basis rather than merely operating with a goal of creating a specific innovation.
Contest ends Tuesday, February 8th, 5 p.m. Pacific Standard Time assuming there are at least ten entries in the comments below (otherwise, contest may be extended - if so, watch for further details).
After the contest, I'll share with you what my purpose and intention is, and who I think reads this blog.
Bonus: If you tell me a bit about yourself and your purpose, passion and direction, I'll make a few personal book recommendations to the winner.