I just knew as January hit the skids there would be more new initiatives around business blogging. (And there's two business blog conferences to boot at the end of the month; btw, I'll be at both New Communications Forum and Blog Business Summit.)
Just the other day (Jan 7th to be precise), JotSpot created their company blog (a lot of the team members have their own personal blogs - which as far as I'm concerned does just as much good if not more good than the officially sanctioned company ones). (Here's a high-level case study of JotSpot using blogs for word-of-mouth marketing; I'll be writing more about them in future too.) He he, maybe now I can get the "guest" access working on my beta version of JotSpot asap.
And Marqui got their blog into high gear just a tad before the New Year. I find Marqui's blog to be a fun read - honestly (if truth be told I can't force myself to consistently keep awake reading most company blogs). And it's a great peak inside the goings-on of the first paid (or at least the first transparently paid) third-party bloggers program by a corporation. I get the sense that Janet Johnson, VP of Marketing, is getting the hang of blogging while still retaining her sense of humor:
One thing I've learned from doing business with highly intelligent, technically savvy, opinionated people [yup, that's bloggers] is that you need to:
1) have thick skin
2) be open to dialogues - because you might learn something
Once again I agree with you :
> 1) have thick skin
> 2) be open to dialogues - because you might learn
and answer the emails, .... even with an ok
.... ~laurent
Posted by: ~laurent | Jan 11, 2005 at 10:21 PM