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« Business as a Cooperative Game | Main | Story on Art, or Story on Branding? »

Oct 29, 2004

Comments

Rob Davis

Hi;
The primary audience for the NYT ad is the funders. Having your name in the NYT along with thousands of other Firefox advocates worldwide is a fantastic brand experience. The experience has created a lasting base of advocates for future marketing & fundraising campaigns.
Speaking personally (not for Mozilla), Firefox does not yet have sufficient market share to approach CEOs. Firefox will continue to grow through grassroots advocacy.
Rob Davis

Jennifer

Rob - I definately agree.

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