I thought this was provocative. Sure this could be certainly be about how does your product or service stand out in a world awash in noise. Or better yet, if there is added value in the messy real-life "unwanted effects" splattered onto carefully crafted branding messages? Or it could be about whatever you see in the story:
In the eighties Australian aboriginal art was all the rage. A savvy dealer in Sydney signed one of the best artists. Every few months she would make the arduous journey to the outback to pick up the artist's completed canvases to bring back to the gallery.
When she arrived, invariably one of the canvases would have food stains from a time the artist's family used it as a picnic table. Another would have tire tracks from the time the artist's son rode his bike over it. She would plead with this artist to keep his canvases pristine and not use them as props in his daily life. Once again, the aboriginal artist would respectfully appear to agree.
The moment she disappeared from view, the artist would shake his head. Why didn't it add value to have his lines of paint infused with marks from everyday life? He could never understand why city folks had such a need to separate art from everyday experience.
When art is merged with everyday experience the quality of the piece must actually be more profound. It can no longer rest on the strength of the frame and the starkness of the white wall to provide the necessary contrast that will show it off. It must fully stand on its own merits. - Digital Aboriginal: The Direction of Business Now: Instinctive, Nomadic, and Ever-Changing, by Mikela and Philip Tarlow