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« Blogs as Truth-Telling Networks | Main | The Intersection »

Oct 26, 2004

Comments

Luke Razzell

Great article, Evelyn—I completely agree with all of that. As for how the approach you describe, with brands co-evolving through relationships of mutual respect for boundaries of identity and shared creativity, might be embodied in the world of blogs and digital marketing, I have outlined some ideas on my own blog recently. Lacking trackback, I'm afraid I have to resort to hyperlinks:

http://www.i-together.net/weaverluke/2004/10/semantic-and-respectful-adverts.html

http://www.i-together.net/weaverluke/2004/10/true-transparency-and-sponsorship-in.html

Diego

Evelyn,

Could you point me to the original source for the Drucker quote in your post above? It reminds me of a passage from his book "Innovation", but I can't find the exact piece of content.

Thanks,

Diego

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There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available. - Peter Drucker

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