Quote of the Year: Drucker on Communication

"For centuries, we have attempted communication 'downward'. This however, cannot work, no matter how hard and how intelligently we try. It cannot work, first, because it focuses on what we want to say. It assumes, in other words, that the utterer communicates. There can be no communication if it is conceived as going from 'I' to 'thou.' Communication works only from one member of 'us' to 'another.'" - Peter Drucker, legendary management consultant (via FusionBranding: How to Forge Your Brand for the Future, by Nick Wreden)

Comments

[Mario Sundar]

Hi Evelyn,

The Drucker quote on this post was a great springboard for me to correlate with the current marcom 2.0 phenomenon and how Drucker was way ahead of his times and classical in his views. I was glad to have stumbled upon the quote via your blog. Thanks.