My book review of Lovemarks (Part 1 and Part 2) is online at 800-CEO-READ (geez, I hating reading my own stuff again - caught a few grammatical errors - ah, well that's blogging).
I absolutely fell in love with this book. Do I agree 100%? Well, I never have with practically any book. Even though this is a book that's obviously intended to display Saatchi and Saatchi in a good light - I have a hard time believing Roberts' philosophy is pervasive throughout his organization precisely for the reason I mention in my review (you'll have to read it...hint, I said there was a "catch").
Hugh asks in a comment to Part 1 - So, what's the big idea? Hmm, I'm not good at sound bites - I tend to write way toooooo much. I think I tried to sum up the big idea (not so big, just simple - of course, simple is not necessarily easy) in last few paragraphs of my review. I'll share more about the book for the next while as it's on my mind a lot. Here's one of my favorite quotes and a good summation:
Conventional wisdom says that brands are taking over people's lives. And that this is a bad thing. But maybe it works the other way. Maybe life is taking over brands.
Maybe brands are taking over lives. Have you read, "No LOGO" by Naomi Klein? This book is an illuminating look at how brands have taken over our lives. As she notes in the book, concerts by rock stars aren't "See the Rolling Stones" events anymore, they're "live action advertising" such as the 1997 'Bridges to Babylon Tour' sponsored by Tommy Hilfiger, where Mick Jagger and Sheryl Crow both wore Hilfiger outfits. Hmmmm....thought provoking, no?
Posted by: Yvonne DiVita | Jun 23, 2004 at 02:27 PM