I haven't had a chance to check out Channel 9 yet. There has been some debate whether this is the best method to address communication between Microsoft and the outside world of developers and customers. But I applaud the intent -- and intent definitely matters. (Maybe Redmond was getting worried about its Lovemark ranking....basically it doesn't register.)
In quick skimming, I noticed a couple of easy-to-miss slams against marketing in the Channel 9 Doctrine.
1. Channel 9 is all about the conversation. Channel 9 should inspire Microsoft and our customers to talk in an honest and human voice. Channel 9 is not a marketing tool, not a PR tool, not a lead generation tool.5. Marketing has no place on Channel 9. When we spend money on Channel 9 the goal is to surprise and delight, not to promote or preach.
If marketing doesn't revolve around honest conversations - a dialogue with customers, listening and real empathy -- and surprising and delighting customers, then it's definitely not marketing. I don't care what the Microsoft marketing department tells you otherwise.
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