"In Africa, they say there are two hungers, the lesser hunger and the greater hunger. The lesser hunger is for the things that sustain life, the goods and services, and the money to pay for them, which we all need. The greater hunger is for an answer to the question "why?", for some understanding of what that life is for."From "Hungry Spirit, Beyond Capitalism: A Quest for Purpose in the Modern World" by Charles Handy.
"Wealth obviously is not the good we seek, for the sole purpose it serves is to provide a means of getting something else." - Aristotle
Money is a variable in the equation called life, but not the answer. So whether you call it a double bottom line, triple bottom line or simply your mission statement - the end goal goes beyond profits. Money is but one form of capital that is used to achieve the purpose by sustaining it with resources.
In that vein, I'll be creating another related blog called Tech Intent (eventually to be hosted at www.techintent.com) that puts the intention, or the end goal, behind the use of technology squarely up front. It will be more technical than I intend to have this Crossroads Dispatches blog be (i.e. more like yesterday's "Of Echo Chambers and Anti-Chambers" post). Specific topics will evolve over time but the general theme is on the technologies and tools that are enhancing people's lives.