The young William Butler Yeats wryly commented to his fellow poets in The Rhymers Club one evening at The Cheshire Cheese: "None of us can say who will succeed, or even who has or has not talent. The only thing certain about us is that we are too many."
That echoes: "The barrier [to entry in publishing] is not technical any more, it's building an audience." - Chris Nolan
I know that blogs have crossed the tipping point when you see blogs mentioned on just about every cover. In the recent Intele-Card News magazine, a trade mag for the prepaid telecom industry, the editor pipes up on business blogging:
One company, Stonyfield Farm, which processes organic yogurt, now maintains five blogs at its website all with the objective of learning more about customers as well as informing visitors of its contributions to the local and national community... The whole movement towards blogs reinforces the importance of staying in tune with your customers' needs. While focus groups and surveys have their place, this is another way to solicit candid comments. - Theresa Ward, Editor, "Blog Appeal: An Emerging Way to Interact With Customers", Intele-CardNews, July 2005
Why does Evelyn see HealthyConcerns as at the forefront of a trend? Because, while sponsored by a company, the blog is not about the company talking to its customers, it's about customers talking...and the company having a chance to listen in. - Elisa Camahort, "Healthy Concerns...the start of a trend?Healthy Concerns...the start of a trend?", HealthConcerns.com blog
Wonder/ponder: Why in a world that has over 14 million blogs (and exponentially growing) the same handful of business blogs are always mentioned (especially if you are seeking examples outside the high-tech industry). In this case, Stonyfield Farms, yet again.
Wonder/Ponder: Why in a world where customer attention is scarcer and scarcer, we indundate customers with information that is of interest to our balance sheet but is not necessarily relevant to or enhances their lives?
Credits: Harbottle's Pub Guide, entry to Ye Olde Cheshire Cheese in London.